THE SOCIAL MEDIA MANAGEMENT PROGRAM THAT WILL CHANGE THE WAY YOU THINK ABOUT WORKING IN SOCIAL FOREVER 👀
FOR THE SMM IN THE THICK OF IT
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MESSY MIDDLE
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NO TIME FOR NEW CLIENTS
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NOT MAKING THE $$ THE WAY WE THOUGHT
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STILL EDITING REELS ON CAPCUT AT 2AM
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FOR THE SMM IN THE THICK OF IT ✷ MESSY MIDDLE ✷ NO TIME FOR NEW CLIENTS ✷ NOT MAKING THE $$ THE WAY WE THOUGHT ✷ STILL EDITING REELS ON CAPCUT AT 2AM ✷
LAND BIGGER CLIENTS, ELIMINATE 2am CAPCUT EDITING SPREES, AND ACTUALLY SCALE THE WAY YOU THOUGHT YOU WOULD WHEN YOU GOT INTO SOCIAL MEDIA MANAGEMENT ✨
Finally!! SAY HELLO TO an SMM program that teaches you to think like a CEO in social instead of just feeding you all kinds of client content tricks (that are irrelevant shortly after you download the course anyways).
Scale School transforms established social media managers from overwhelmed freelancers into strategic business owners through tangible perspective shifts that change everything: your pricing, your clients, your boundaries, and your most importantly - profits.
(we aren’t money shy around here)
This isn't another course with 30 boring modules about Instagram hacks. It's a complete business transformation program with perspective shifts I guarantee you’ve never heard before, proven templates and tools to implement those shifts, and a 4-week “senior project” that ensures you actually implement what you learn (to make sure scale school doesn’t become another link you never open).
The successful social media managers making $20K+ months aren't the exception to the rule. They just think differently about their business. And that's exactly what we do in Scale School.
01. THE BOOKED OUT BUT KINDA STILL BROKE SMM.
You're technically “successful” with a pretty full client roster, but after expenses you're probably barely making more than minimum wage. You're working 40+ hours a week and wondering why everyone else seems to be making bank while don’t see a world where you could even afford to hire help.
02. THE IMPOSTER SRYNDROME RIDDEN SMM.
You know you are good at social but for some reason you constantly feel like you're not qualified enough, experienced enough, or good enough to charge premium prices. You see other SMM’s succeeding and assume they know something you don't.
03. THE UNDERCHARGING & ANXIOUS SMM
ou quote $1500 and immediately panic that it's too much, even though you know other SMM’s charging $3K+ for the same work. You'd rather take the safe, low-paying client than risk hearing "no" from someone who might actually value your work.
04. THE SAY YES TO EVERYTHING SMM
Your boundaries are more like suggestions. When clients ask for "one tiny change" or a "quick update," you do it even though it's not in your package. You're afraid that saying no will make them leave.
ARE YOU ONE OF THESE
MEET YOUR TEACHER
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MEET YOUR TEACHER ✷
THERE ARE SO MANY SCHOOLS YOU CAN ENROLL IN, SO WHY CHOOSE MINE?
Hi, I'm Sam — and I have been told time and time again from SMM’s in my programs that they think of me like their SMM Big Sister they didn’t know they needed (and it is the best compliment ever).
Whether it is in my own agency or within my mentorship programs, I know I do things differently. Social media is this new and abstract industry, and I absolutely love finding new ways to make sense of all the unknown in this constantly changing online world.
I am also a former high school teacher, so this isn’t technically my first rodeo. (but now I’ve swapped French Revolution worksheets for social media trainings)
With that said, I could go on and on - but your time is money and I will give you everything I really feel like you need to know about me before joining Scale School.
I DIDN'T QUIT SMM TO BECOME A COACH Lots of coaches stop doing the “thing” they coach, but I'm actively running a multi 6-figure social media agency RIGHT NOW. Social media is not like archery. The methods to shooting a bow and arrow may not change, but social media is - and constantly. That’s why I stay in the game, not only because I love it, but I need it in order to be a really great coach for social media managers across the board.
HERE ARE SOME NUMBERS YOU MIGHT CARE ABOUT
I’ve worked 1:1 with 120+ social media managers
Built and scaled my own SMM agency to multiple 6-figures (4+ years)
We have kept multiple clients for 4+ years (while industry average is 6 months)
I’ve taken on clients in 15 industries now (don’t necessarily recommend lol)
THIS PROGRAMME EXISTS BECAUSE I WAS TIRED OF SEEING TALENTED SMM’s STAY STUCK IN FREELANCER THINKING WHEN THEY COULD BE BUILDING REAL BUSINESSES
I took HUNDREDS of hours of SMM coaching calls from over 100+ social media managers to make sure Scale School covered exactly what you need it to. Every module, every framework, every perspective shift comes from real experience scaling both my own agency and helping other SMM’s do the same.
TYPICAL SMM COURSE
SCALE SCHOOL
TYPICAL SMM COURSE
✷ 30+ modules you'll never finish
✷ Content templates and Instagram "hacks"
✷ Created by someone who quit SMM to become a coach
✷ Teaches you to copy how THEY built their business
✷ Focuses on getting clients (any clients)
✷ "Here's how to post consistently"
✷ One-size-fits-all solutions
✷ Promises overnight success
✷ Tactics that become outdated in 6 months
SCALE SCHOOL
✷ 6 modules designed for completion
✷ Tangible perspective shifts that change how you think, not just how to do it like me
✷ Created while actively running a 6-figure agency
✷ Teaches you to think strategically in your own way
✷ Focuses on attracting and keeping premium clients
✷ 4-week implementation challenge + 6 months of support
✷ Strategic thinking that works regardless of platform changes
ONE KEEPS YOU BUSY, ONE BUILDS YOUR BUSINESS. ONE GIVES YOU FISH ONE TEACHES YOU TO FISH.
ENROLLMENT OPTIONS + TUITION
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ENROLLMENT OPTIONS + TUITION ✷
Self-paced Coursework
*Payment plans available
- General Admission to Scale School Summit
- 6 months access to the curriculum + templates
- Access to all guest trainings
- The SMM Interview Vault
VIP Student
*Payment plans available
- General Admission to Scale School Summit
- 6 months access to the curriculum + templates + bonus templates
- Live access to new guest trainings
- 6 months monthly calls with Sam to get hot spot coaching & refinement
- 6 months community Slack group for 24/7 support
- Midterm: Strategy Review
- Final: Portfolio Review + SMM Brand Instagram Audit
- The SMM Interview Vault
THE CURRICULUM
- ✷ End your Undercharging Era for good
- ✷ How I Made "Social Media Manager" Sound Premium
- ✷ Why you Feel like an Imposter (& HOW TO FIX IT FOR REAL)
- ✷ The Secret Weapon of Successful SMM's... The Journal
- ✷ How to Turn Client Work Into Lead Magnets
- ✷ Why Beautiful Strategies Fail (And How to Make Yours Stick)
- ✷ Social Media Strategy Template
- ✷ FEED TRANSFORMATION WORKSHOP
- ✷ Creating Original Client Content with MADLIB STYLE HOOKS
- ✷ How to Sandwich Sales Into Instagram Stories
- ✷ Crafting Your Signature Social Media Packages
- ✷ Pricing Psychology & Positioning Yourself as Premium
- ✷ Creating a Menu of Services That Sells Itself
- ✷ Plug-and-Play Proposal Template
- ✷ How to Confidently Present Your Offers to Clients
- ✷ Building a Social Media Manager Brand That Turns Heads
- ✷ Finding Your “It Factor” in a Saturated Market
- ✷ Personal Brand Photoshoot Guidelines
- ✷ Social Media Templates to Show Up Consistently
- ✷ The DM Strategy that Fills Your Client Roster
- ✷ Creating a Pitch Script that Converts
- ✷ How to Leverage Social Proof Even if You're New
- ✷ Outreach Templates & Tracking Sheet
- ✷ Onboarding Process that Impresses (and Upsells)
- ✷ Client Retention Framework & Communication Templates
- ✷ Handling Revisions & Sticky Client Situations
- ✷ Scaling Retainers Without Burnout
- ✷ Beyond SMM: Expanding Your Service Suite
- ✷ How to Create Passive Income Streams as a Creative
- ✷ Affiliate, Digital Products, and Consulting Breakdown
- ✷ Example Revenue Map for Diversified Income
- ✷ Building Systems to Run Your Business Smoothly
- ✷ When to Hire & How to Find the Right Support
- ✷ Scaling with Confidence Without Losing Your Edge
- ✷ My Personal Growth & Scale Toolkit
- ✷ Celebrate Your Transformation as a Creative CEO
- ✷ Lifetime Access to Templates & Swipe Files
- ✷ Certificate of Completion & Community Spotlight
- ✷ Next Steps to Keep Growing & Scaling
SO IF YOU ARE…
Editing client reels until 2am knowing this can’t be how successful SMM’s are doing it.
Trying to figure out how to raise your prices without losing your entire client roster.
On your phone during vacation because you need to do outbound engagement for your client real quick.
Losing your sh*t every time you see another SMM post a screenshot with millions of views.
Charging $1200 for full management packages because it doesn’t seem like big clients are out there.
Too nervous to outsource even though you know you can’t take on anymore without losing it.
THE BEST PART IS:
The things you learn in scale school that you are applying to your own business and brand, you can also apply to your clients and elevate your skills + services
Jayci
AGENCY OWNER GETS 4 NEW CLIENTS DURING SCALE SCHOOL ALONE
Zamara
FROM AGENCY EMPLOYEE TO HER OWN BOSS
Talia
PHOTOGRAPHER TURNED CEO KILLIN’ IT
Randi
BOOKED OUT NEW YORK SMM
YOUR ENROLLMENT
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YOUR CHOICE
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YOUR ENROLLMENT ✷ YOUR CHOICE ✷
WHY JOIN NOW?
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WHY JOIN NOW? ✷
THE COST OF STAYING STUCK IS HIGHER THAN INVESTING
Every month you stay at your current pricing, you lose thousands in potential revenue. If Scale School helps you raise your rates by just $1,000 per client, you'll make back your investment with your very first new client. The real question is: how much money are you leaving on the table by waiting?
ACTION OVER THEORY
You already know what you need to do (raise prices, set boundaries, think strategically). Scale School gives you the frameworks to actually DO it. Stop collecting information and start DOING IT ALL.
THE SMM INDUSTRY IS EVOLVING
AI tools, political climates, economic shifts, platform changes—the SMMs who survive and thrive are the ones who think strategically, not tactically. Don't get left behind because you were too afraid to invest in learning how to think differently.
YOU ALREADY KNOW YOU WANT TO DO THIS
If you're reading this sales page, you already know something needs to change. Scale School Summit is the perfect incentive to make that change now 🤩
THE TIMELINE
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THE TIMELINE ✷
TIMELINE
Monday, September 15th
BACK TO SCHOOL MORNING 9AM PST
Meet your teacher (sam), how to navigate the new program, building a scale school action plan (so this doesn’t become another course/program you don’t do anything with), meet your classmates + network.
ADVANCED ORGANIZATION FOR SOCIAL MEDIA MANAGER WITH DIANA LUNZER 12PM PST
How to make more money with high level organization & walking you through your VERY OWN PERSONALIZED SMM NOTION PORTAL 🫶 yep, we built one out just for scale school and it is 🤯
Tuesday, September 16th
CONTENT LIGHTING FOR YOU AND YOUR CLIENTS WITH KAYSHA VAN DER HEYDEN 9AM PST
An expert photographer walking you through the best way to level up your content with or without the pricy cameras - just through lighting! (iPhone works just fine)
Wednesday, September 17th
UNDERSTANDING SALES PSYCH TO SELL IN CONTENT FOR DIFFERENT KINDS OF CLIENTS WITH KAILI MEYER 11AM PST
Thursday, September 18th
SPILL THE STORIES WITH HELLO LEMON 8AM PST
Sell Softly & Show Up Fully with IG Stories
Friday, September 19th
HOOKED AND HYPED WITH JAIDEN FROM THE RAVE SOCIAL 10AM PST
Level up your client’s content with hooks that attract, nurture & SELL 🤩
VIP STUDENT EXCLUSIVE: SMM ROUNDTABLE 12PM PST
Social media managers in the thick of scaling at all different areas, levels, and niches and how they are managing it while still being profitable.
ONCE YOU GRADUATE, YOU WILL BE ABLE TO…
PRICE WITH CONFIDENCE
✸ Quote $3-5K+ packages without feeling guilty
✸ Raise your prices and not have clients flinch
✸ Stop offering negotiations just to close a deal
✸ Understand exactly why your work is worth your pricing
BRING IN REALLY DREAMY CLIENTS
✸ Build a brand that has clients booking calls with you while you sleep
✸ Position yourself as a partner, not their "social media girl"
✸ Create demand for your services instead of begging for the next client
✸ Have prospects reaching out to YOU and eliminate outreach all together
BUILD SYSTEMS THAT SCALE
✸ Onboard clients like a million-dollar agency (even if you're a team of one)
✸ Create processes that work without your constant supervision
✸ Delegate tasks without losing quality or your sanity
✸ Take vacations without last-minute client work
THINK LIKE A CEO
✸ See opportunities that other SMM’s completely miss
✸ Set boundaries that clients respect 100% of the time
✸ Stop saying "yes" to everything and start saying "no" intentionally
SCALE PROFITABLY
✸ Know exactly when and how to hire your first team member
✸ Build multiple revenue streams that complement your brand
✸ Keep clients for years instead of dealing with constant churn
✸ Actually make profit, not just revenue
BECOME THE STRATEGIC SMM
✸ Present social media strategies that make clients say "take my money"
✸ Handle discovery calls like a confident expert, not a nervous freelancer
✸ Create content that positions you as the obvious choice
✸ Build a business that runs without you being glued to your laptop
ESCAPE THE FREELANCER TRAP
✸ Stop trading hours for dollars and start building real wealth
✸ Build something that could sell, not just something that pays you
THINK LIKE A CEO (BONUS)
✸ Make decisions that free you from client chaos
✸ Focus on vision and growth instead of constant hustle
Caro
PINTEREST MANAGER TURNED CEO
Brenna
FORMER TEACHER TURNED AGENCY OWNER
Kierstan
INFLUENCER COUPLE TAKES THEIR SKILL TO THE AGENCY MODEL
Randi
BOOKED OUT NEW YORK SMM
GUEST TRAININGS
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GUEST TRAININGS ✷
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Shannon McKinstrie
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@shannonmckinstrie
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Emily Schwalbach
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@emily_schwalbach
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Recorded Bookkeeping
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@recorded.bookkeeping
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Shanté Gorman
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@SugarPunchMarketing
NOT SURE IF YOU SHOULD DO SCALE SCHOOL OR THE LOOP? TAKE THE QUIZ
GRAB YOUR PACKAGES, YOUR CLIENT LIST, AND I WILL SEE YOU IN THE CLASSROOM.
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GRAB YOUR PACKAGES, YOUR CLIENT LIST, AND I WILL SEE YOU IN THE CLASSROOM. ✷
FAQs
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Semester 3 of Scale School begins on Monday, January 6th, 2025.
The duration of the live group program is 12 weeks, but you will have access to the recorded group calls and course work following the 12 weeks.
Group Calls take place 10AM PST TUESDAYS.
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You will have lifetime access to the entire course program, along with guest speaker trainings. You will also have lifetime access to our group calls as well!
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When you head to checkout, the currency will automatically be converted. For more conversion info, use Google to help navigate USD to your local currency.
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Due to the nature of digital products and 1:1 coaching, refunds will not be available once you have gained access to the program.
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At checkout, you will have the option to add on 1:1 coaching with Sam via 1:1 call or telegram coaching!
The upgrade includes individual telegram coaching along with 3× 30 minute calls throughout the 12 weeks.