The social media management program that turns $5K freelancers into $20K+ CEOs.

Land bigger clients, eliminate 2am CapCut editing sprees, and actually scale the way you thought you would when you got into social media

SAY 👋 to a program that teaches you to think like a CEO in social instead of just feeding you all kinds of client content tricks, general sales tactics, and one-size-fits-all blueprints.

This is the program where social media managers learn how to build their businesses, not just client strategies. 🤠

By showing you how to break the endless cycle of chronic undercharging and constant client work.

Building a profitable social media management business takes way more than nervous system regulation and manifesting into oblivion - and it definitely takes a lot more than luck.

That's why Scale School is built differently. This program will bring more money into your business by getting you out of your own head and away from what you've been told is 'right' and 'wrong' in this industry.

Are you one of these social media managers? 👀

The booked out but kinda still broke SMM 📚

You're technically “successful” with a pretty full client roster, but after expenses, you're still barely scraping by. You’re working 40+ hours a week, but hiring help feels impossible and burnout is creeping in fast.

The Imposter Syndrome Ridden SMM 🎒

You know deep down you’re good at this, but for some reason you constantly feel like you're not qualified enough or good enough to charge premium prices. You see other SMM’s succeeding and assume they know something you don't.

The Anxious & Undercharging SMM ✏️

You quote $1500… then panic. Even though you know your work is worth double, you’d rather take the safe route and settle for low-paying clients than risk hearing “no” from someone who might actually value your work.

The Say Yes to Everything SMM 🍎

Your boundaries are more like suggestions. When clients ask for "one tiny change" or a "quick update," you do it even though it's not in your package. You're afraid that saying no will make them leave.

Meet your teacher

There are SO many schools you can enroll in, so why choose mine?

Hi, I'm Sam & according to a majority of the social media managers that have been inside my program - people think of me as the SMM Big Sister they didn't know they needed (um hello coolest compliment btw).

While other social media manager mentors may choose to leave their agencies behind to build out these kinds of courses for you, I have always remained in the game running my multi-six figure agency - so my offers stay as current and relevant as possible. I am proud to say I did not leave the thing I am helping you do to make more money in something else.

I am also a former high school teacher turned agency owner— but now I've swapped lesson plans for social strategies. My goal, however, has always remained the same: giving people tools to succeed (and in this case, for SMM's anyways, success = much more money).

Numbers you might care about

120+

social media managers I’ve coached 1:1

4+

years running a multi 6-figure SMM agency

4+

years of client retention (while industry average is 6 months)

15

industries worked with (don’t necessarily recommend lol)

Scale School was built from hundreds of coaching calls with over 100 social media managers to make sure it covered exactly what you need it to. 

Every framework, every perspective shift comes from real experience scaling both my own agency and helping other SMM’s do the same.

Typical SMM Course vs. Scale School 🍏

Typical SMM Course

🍎 30+ mindset modules you'll never finish

✏️ 100’s of templates and Instagram "hacks"

📚 Created by someone who quit SMM to become a coach

🏫 Teaches you to copy how THEY built their business

🎒 Focuses on getting clients, but nothing about retention

🍏 Generic sales tactics that don’t always convert for social

📘 One-size-fits-all solutions

✏️ Gives you 90 days or less illusion

📚 Tactics that become outdated in 6 months

Scale School

🍎 6+ modules designed for completion

✏️ Tangible perspective shifts that change how YOU think, not just how to do it like me

📚 Created while actively running a 6-figure agency

🏫 Teaches you to think strategically in your own way

🎒 Focuses on attracting and KEEPING premium clients

🍏 4-week implementation challenge + 6 months of support

📘 Strategic thinking that works regardless of platform changes

One keeps you busy. One builds your business.
One gives you fish. 🐟 One teaches you to fish. 🎣

Independent Study

$997 $749

3 mo. payment plan options available
early bird ends September 17

General admission to Scale School Summit

6 months access to the curriculum + templates

Access to all guest trainings

The SMM Interview Vault

Honors Program 🌟

$2497 $2197

3 mo. + 6 mo. payment plan options available
early bird ends September 17

General admission to Scale School Summit

6 months access to the curriculum + templates

Access to all guest trainings

The SMM Interview Vault

Bonus templates

6 months monthly calls with Sam to get hot spot coaching & refinement

Live access to new guest trainings

6 months community slack group for 24/7 support

Midterm strategy review

Final portfolio review + SMM brand Instagram audit

Land bigger & better clients

✷

Ready to scale

✷

Land bigger & better clients ✷ Ready to scale ✷ 

The Curriculum

Take a peek at the lessons 👀

Welcome to Class 🍎

Lessons inside:

✷ End your Undercharging Era for good
✷ How I Made 'Social Media Manager' Sound Premium
✷ Why you Feel like an Imposter (& How To Fix It For Real)
✷ Becoming a Six Figure SMM Workshop: Build Your Plan

Module 1: Your Skills ✏️

The $5k to $20k SMM Skillset 🛠️

✷ The Secret Weapon of Successful SMM's... The Journal
✷ How to Turn Client Work Into Lead Magnets
✷ Why Beautiful Strategies Fail (And How to Make Yours Stick)
✷ Social Media Strategy Template
✷ Feed Transformation Workshop
✷ Creating Original Client Content with Madlib Style Hooks
✷ How to Sandwich Sales Into Instagram Stories

Module 2: Your Offers 🏫

The $3K+ Package Structure That Sells Itself 🫶

✷ Crafting Your Signature Social Media Packages
✷ Pricing Psychology & Positioning Yourself as Premium
✷ Creating a Menu of Services That Sells Itself
✷ Plug-and-Play Proposal Template
✷ How to Confidently Present Your Offers to Clients

Module 3: Your Brand 📘

Why High-Ticket Clients Choose You Over Cheaper Options 📱

✷ Building a Social Media Manager Brand That Turns Heads
✷ Finding Your “It Factor” in a Saturated Market
✷ Personal Brand Photoshoot Guidelines
✷ Social Media Templates to Show Up Consistently

Module 4.1: Getting Clients 🎒

Landing $3K Retainers Without a Single Cold DM 🥶

✷ The DM Strategy that Fills Your Client Roster
✷ Creating a Pitch Deck that Converts
✷ How to Leverage Social Proof Even if You're New
✷ Outreach Templates & Tracking Sheet

Module 4.2: Keeping Clients 🍏

How to Retain Clients for 3+ Years 💅

✷ Client Retention Framework & Communication Templates
✷ Communicating ROI without breaking a sweat
✷ Scaling Retainers Without Burnout

Module 5: Diversify 🤓

Build an Offer Empire Outside of Management 🏰

✷ Beyond SMM: Expanding Your Service Suite
✷ How to Create Passive Income Streams as a Creative
✷ Example Revenue Map for Diversified Income

Module 6: Scale 🍎

How to Build a Six-Figure Agency 💸

✷ Building Systems to Run Your Business Smoothly
✷ When to Hire & How to Find the Right Support
✷ Scaling with Confidence Without Losing Your Edge
✷ My Personal Growth & Scale Toolkit

Graduation 🎓

✷ Celebrate Your Transformation as a Creative CEO
✷ Lifetime Access to Templates & Swipe Files
✷ Certificate of Completion & Community Spotlight
✷ Next Steps to Keep Growing & Scaling

So if you are...

🍎 Losing your sh*t every time you see another SMM post a screenshot with millions of views

✏️ Trying to figure out how to raise your prices without losing your entire client roster

📚 Editing client reels until 2am knowing this can’t be how successful SMM’s are doing it

📘 Charging $1200 for full management packages because it doesn’t seem like big clients are out there

🎒 On your phone during vacation because you need to do engagement for your client real click

🍏 Too nervous to outsource even though you know you can’t take on anymore without losing it

The best part is everything you apply to your own brand can be applied to your client’s brand too.

A.k.a. leveling up your skills and your services.

Rate my professor: Scale School edition

Jayci, Happy Girl Marketing

Agency owner lands 4 new clients during Scale School alone

Zamara, Cherry on Top Management

From agency employee to becoming her own boss

Talia, Campenguin Social

Photographer turned CEO absolutely killin’ it

Randi, Daily Randi Co

Booked out New York SMM

Land bigger & better clients

✷

Ready to scale

✷

Land bigger & better clients ✷ Ready to scale ✷

Which enrollment is for you?

All 6 strategic modules of course work with action plan resources to follow

Complete template library (portfolios, proposals, packages, etc

Independent Study

Honors Program

4-week senior project implementation challenge

Guest expert trainings vault

Private 24/7 student community

One complete strategy deck review with feedback

One portfolio audit to ensure you’re positioned for premium clients

Full Instagram + brand audit to optimize your client attraction

Monthly group coaching calls with Sam

Why join now?

  • The cost of staying stuck is higher than the investment

    Every month you stay at your current pricing, you lose thousands in potential revenue. If Scale School helps you raise your rates by just $1,000 per client, you'll make back your investment with your very first new client. The real question is: how much money are you leaving on the table by waiting?

  • Implementation beats information

    You already know what you need to do (raise prices, set boundaries, think strategically). Scale School gives you the frameworks to actually DO it. Stop collecting information and start DOING IT ALL.

  • The SMM industry is evolving

    AI tools, political climates, economic shifts, platform changes—the SMMs who survive and thrive are the ones who think strategically, not tactically. Don't get left behind because you were too afraid to invest in learning how to think differently.

  • You already know you want to do this

    If you're reading this sales page, you already know something needs to change. Scale School Summit is the perfect incentive to make that change now.

Scale School Summit: September 15-19

Monday, September 15

Back to School Morning

Sam Schmidt - 10am PST

Meet your teacher (Sam), how to navigate the new program, building a scale school action plan (so this doesn’t become another course/program you don’t do anything with), meet your classmates + network

Advanced Organization for social Media Managers

Diana Lunzer - 12PM PST

Tuesday, September 16

Content Lighting for You and Your Clients

Kaysha Van Der Heyden - 10am PST

Wednesday, September 17

Sales Psych for you & your Client Content

Kaili Meyer - 10am PST

Thursday, September 18

Spill the Stories

Michelle from Hello Lemon - 8am PST

Friday, September 15

Hooked and Hyped

Jaiden from The Rave Social - 10am PST

Level up your client’s content with hooks that attract, nurture & SELL

Brittani Cunningham

How to Scale a Six-Figure Agency - 12PM PST

The Scale School promise

Once you graduate, you will be able to…

Price with confidence 🍎

✷ Quote $3-5K+ packages without feeling guilty
✷ Raise your prices and not have clients flinch
✷ Stop offering negotiations just to close a deal
✷ Understand exactly why your work is worth your pricing

Bring in really dreamy clients 😎

✷ Build a brand that has clients booking calls with you while you sleep
✷ Position yourself as a partner, not their "social media girl"
✷ Create demand for your services instead of begging for the next client
✷ Have prospects reaching out to YOU and eliminate outreach all together

Build systems that scale 📚

✷ Onboard clients like a million-dollar agency (even if you're a team of one)
✷ Create processes that work without your constant supervision
✷ Delegate tasks without losing quality or your sanity
✷ Take vacations without having to do outbound engagement for your real estate client real quick

Think like a CEO 🧠

✷ See opportunities that other SMM’s completely miss
✷ Set boundaries that become so second nature to you, your clients respect them 100% of the time
✷ Stop saying "yes" to everything and start saying "no" intentionally

Scale Profitably 🖊️

✷ Know exactly when and how to hire your first team member
✷ Build multiple revenue streams that complement your brand
✷ Keep clients for years instead of dealing with constant churn
✷ Actually make profit, not just revenue

Become the strategic SMM 📘

✷ Present social media strategies that make clients say "take my money"
✷ Handle discovery calls like a confident expert, not a nervous freelancer
✷ Create content that positions you as the obvious choice
✷ Build a business that runs without you being glued to your laptop

Escape the Freelancer TRAP 🍏

✷ Stop trading hours for dollars and start building real wealth
✷ Build something that could sell, not just something that pays you

Hear it from our happy alumni

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Love notes from past clients

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Hear it from our happy alumni ✷ Love notes from past clients ✷

  • "3 words - you need this!"

    “I’m one year into being a SMM and wow, the support I got from Sam, solidifying my systems and niching down to serve the industry that aligned with me is more than enough to let you know Scale School is so worth it!”

    -Jemi, @sociallyjemi

  • "Scale school has improved my business so much!"

    “My favorite part of the program was the trainings. I learned to get all my systems in place, how to make a real strategy, and how to find clients. They honestly were so helpful. I would leave feeling so inspired after one. I now feel super confident in myself and ability to provide top tier services to my clients.”

    -Tiffany, @vlousocial

  • "Since joining Scale School, my business has grown tremendously!"

    “Thanks to Sam's proven systems and her confidence-building approach, I'm now fully booked with social media management and content creation clients. Sam also inspired me to take the leap and offer personalized 1:1 coaching! Even if you think you're a social media pro, Scale School will blow your mind.”

    -Randi, @daily.randi.co

  • "I promise it’s worth every penny and MORE."

    “I feel so confident in the way I’m going to keep building my business and work with clients moving forward. Sam helped me figure out who I want to work with and who I don’t. I don’t think I can put into words how grateful I am that I invested into this. I promise it’s worth every penny and MORE.”

    -Andy, @justalittlesocialll

  • "Sam has really given her all in this course."

    “There’s sooo much information and guidance in this course, which really helped me see this career as something I could pursue - It wasn’t just a pipeline dream anymore. You can truly see how much Sam loves to help other people. She taught me that all of us are different people With different skill sets, and that’s OK! That’s what makes us all unique.”

    -Mackenzie, @macklanemedia

  • "She helped me feel confident to start my own business"

    “I knew I was looking for a way out of my current situation. She helped me feel confident to take that final step to quit my job and start my own business. I am so thankful for her and scale school because otherwise I’d still be stuck and probs miserable at my 9-5.”

    -Destinee, @bookishhoursocial

  • "Sam has completely changed my life."

    “I didn’t know what to expect when joining Scale School, but it has blown me away! I joined because I was having problems figuring out how to truly scale my social media business after starting it last October. Since being a part of this program, Sam has made it quite impossible to fail.”

    -Kenna, @withlovefromkenna

Guest teachers inside Scale School

  • Building a Social Media Empire

    Shannon McKinstrie

  • Find Your Minimum: So You Don't Burn It All To The Ground

    Emily Schwalbach

  • Your First $500K Agency Year

    Frances from Recorded Bookkeeping

  • Creating a Content Workflow that Actually Saves Time

    Shanté Gorman

Frequently asked questions

  • If you join the Honors Program or pay in full Independent Study, you will receive the course in full with immediate access. If you join the Independent Study payment plan option, you will receive the course dripped out over 3 months!

  • You will have six months access to the program.

  • Independent Study includes all modules, templates, and community access.

    Honor Roll adds monthly group calls with me, direct community chat access, weekly office hours, and personalized audits (portfolio, strategy deck, Instagram).

  • Sam stands behind Scale School. If you complete all modules and implement the strategies within the 6 months and don't see improvement in your business, we'll provide a full refund upon review of your completed work.

  • Office Hours are for getting support with the curriculum and implementation, as well as feedback for client content, midterms and finals (instagram, strategy and portfolio audits).

  • If you join the Honors Program, yes. You will have access to weekly Office Hours, full review of Instagram and Portfolio as well as review of a Client Strategy. You will also have access to Sam during monthly group calls as well.

  • If you select the Independent Study route, it will be self paced. If you select the Honors Program, the material is self paced but you will have monthly meetings along with other members of the Honors group for Hot Spot Coaching, Action Plans and Content Review.

    You also get access to weekly Office Hours support from Sam (Tuesdays 1-3PM) as well as 24/7 support in the community chat. (In the Honors Program)

  • Scale School is designed for social media managers already working within client work. Get a few clients under your belt, and we will see you in class then!

You may not realize it yet, but you already know what you need to do to make more money in your business.

Scale School will teach you the mindset, skills & resources to actually do it.